福建电子商务人才需求与岗位能力探析

A Study on the Demand for E-commerce Talents and Professional Qualifications in Fujian Province

为掌握福建省电子商务企业的人才需求情况,利用Web文本挖掘技术采集招聘网站职位信息,统计分析福建省内电子商务行业岗位分布情况。结果表明,网店运营与销售岗位的人才缺口较大,确定销售技巧、营销策划与执行、产品开发与优化、数据处理与分析、客户服务为关键专业技能,团队协作、沟通与语言表达为核心综合技能,有责任心与积极、热情等是电商人才关键素养;发现传统电子商务企业、跨境电子商务企业与MCN机构对人才的知识、技能与素养的需求存在差异,传统电子商务企业偏爱综合型人才,跨境电子商务企业需要具备一定数据分析和语言知识等技能的抗压型人才,MCN机构关注人才的社交能力。为电子商务专业细分与人才培养优化提供思路。

In order to fully understand the demand for e-commerce talents in Fujian Province,this paper uses Web advertising text mining technology to collect job information on recruitment websites,and analyzes the distribution of jobs in the e-commerce industry.The results show that there is a large shortage of online store operation and marketing talents.It is found that sales techniques,marketing planning and execution,product development and optimization,data processing and analysis,and customer service are the key professional skills in the industry.Teamwork and communication skills are the core comprehensive capabilities required of e-commerce talents,who should be both responsible for and enthusiastic about their jobs.It is further found that traditional e-commerce enterprises,cross-border e-commerce enterprises and MCN agencies have different requirements for relevant talents'professional knowledge and abilities.Traditional e-commerce enterprises prefer comprehensive e-commerce talents while cross-border e-commerce enterprises are in need of those employees who are able to work under pressure and make date analysis with proper language skills.However,MCN agencies pay more attention to e-commerce talents'social skills.Finally,the paper offers some suggestions on the segmentation of the e-commerce major and the optimization of talent training.