数字乡村背景下农村电子商务数字化转型路径研究

Research on the Digital Transformation Path of Rural E-commerce under the Background of Digital Village

随着数字经济的深入发展,对传统农村电子商务模式提出了更高的要求。加快农村传统电子商务的数字化转型,成为实现数字乡村战略和乡村振兴的关键举措。首先对数字乡村建设的发展现状进行分析,其次详细剖析传统农村电子商务存在的问题。在此基础上,提出农村电子商务数字化转型的五条路径:一是大力夯实农村数字基础设施,二是数字化赋能品牌价值,三是提高数字化运营能力,四是打造数字化供应链,五是培养数字化人才。

With the in-depth development of the digital economy,the traditional rural e-commerce model has been put forward higher requirements.Accelerating the digital transformation of traditional e-commerce in rural areas has become a key measure to realize the digital rural strategy and rural revitalization.This article first analyzes the development status of digital village construction,and then analyzes the problems of traditional rural e-commerce in detail.On this basis,five paths for the digital transformation of rural e-commerce are proposed:one is to vigorously consolidate the rural digital infrastructure,the second is to empower brand value with digitalization,the third is to improve digital operation capabilities,the fourth is to build a digital supply chain,and the fifth is to cultivate Digital talent.