沉浸式体验视角下的电商网页设计研究

Research on E-commerce Web Design from the Perspective of Immersive Experience

电商网页设计是电商企业运营成功与否的重要一环,为使用户获得更好的购物体验,商家获得更高的经济效益,该文重点探讨了沉浸式体验的状态,并从现实环境营造、虚拟环境营造方面进行了沉浸式体验电商网页设计研究,认为电商企业应善用丰富的设计风格,将叙事能力应用于电商网页的设计之中,以沉浸式体验视角进行电商商城的设计。

E-commerce web page design is an important part of the success of e-commerce enterprises.In order to enable users to obtain a better shopping experience and businesses to obtain higher economic benefits.This paper focuses on the state of immersive experience,and studies the design of immersive experience e-commerce web page from the construction of real environment and virtual environment.It is considered that e-commerce enterprises should make good use of rich design styles,apply narrative ability to the design of e-commerce web page,and design e-commerce mall from the perspective of immersive experience.