恢宏长卷谱新篇:庆祝建党百年系列微视频创新研究

A Study on the Innovations in Micro Videos Devoted to the Centennial of the CPC

在2021年庆祝中国共产党成立100周年的各类献礼影视作品中,以《百炼成钢:中国共产党的100年》《这百年》等为代表的网络系列微视频,形成了关注度高、传播力强的作品集群。这些网络系列微视频作品以百集体量,多维度、多层次、多类型的样态,以更灵活、更多元、更丰富的表现形式,发掘新鲜的史料,展现新时代内容,运用AR等新技术、沉浸式舞台表演等新手法,通过全媒体、矩阵化的网络传播带来良好的传播效果,为重大题材运用网络新媒体形式进行创作积累了丰富的经验,为文化强国进程中网络视听节目的高质量发展提供了有益的创新和探索。

Among works devoted to the Centennial of the CPC,short videos such as Refining into steel:100 years of the Communist Party of China and Hundred Years attracts great public attention and shows outstanding communication effect.These series of short videos,with more than 100 episodes,discover fresh historical materials to display contents of the new-era via different dimensions,layers and genres.They show the content in a more flexible and vibrant way by using new technologies such as AR,and immersive stage show and by adopting all-media and matrixbased online communication.Those practices accumulate valuable experience for those who wants to produce works for significant topics and provide references for the sound development of online audiovisual programs.