大学生移动阅读行为现状与高校图书馆服务研究——基于技术接受模型的实证分析

Research on the Current Mobile Reading Behavior of College Students and the Service of College Library--An Empirical Analysis Based on the Technology Acceptance Model

移动互联网的快速发展使移动阅读成为一种常态。高校图书馆要以读者需求为导向,为大学生提供优质的移动阅读服务。基于技术接受模型,通过设计调查问卷对湖南省5所高校学生进行调研,获得客观数据,并进行计量分析,分析出影响移动阅读时长的相关因素。研究发现:行为意识、感知有用性与外部因素对阅读时长有显著性影响;且行为意识和感知有用性对移动阅读时长的影响为正向相关,外部因素对移动阅读时长的影响为负相关。根据分析结果制定相关方案:建立移动阅读服务综合体系;建立分享型移动阅读模式;建立筛选机制和多渠道、多方向资源整合模式。高校图书馆服务策略:树立移动阅读服务理念;加强学生移动信息素养培育;加强移动阅读资源建设;构建多功能的移动阅读管理系统。

With the rapid development of mobile Internet,mobile reading has become a normal state.University library should be guided by the needs of readers and provide high-quality mobile reading services for college students.Based on the technology acceptance model,this paper designs a questionnaire to investigate the students of five colleges and universities in Hunan Province,obtains objective data,and carries out a quantitative analysis of the relevant factors affecting the length of mobile reading.The results show that behavior awareness,perceived usefulness and external factors have significant effects on reading duration;moreover,behavioral awareness and perceived usefulness are positively related to the length of mobile reading,while external factors are negatively related to the length of mobile reading.According to the results of the analysis,the relevant plans are made:to establish a comprehensive system of mobile reading services,a sharing mobile reading mode,a screening mechanism and a multi-channel,multi-directional resource integration mode.The service strategy of university library is to establish the concept of mobile reading service,strengthen the cultivation of students’mobile information literacy,strengthen the construction of mobile reading resources,and construct a multi-functional mobile reading management system.