感知价值视角下数字健康APP用户持续采纳意愿的影响因素及路径研究:基于fsQCA方法

Research on Influencing Factors and Path of Users'Continuous Adoption Intention of Digital Health Apps from the Perspective of Perceived Value:Based on fsQCA

[目的/意义]数字健康APP用户存留率较低问题一直难以解决,本研究旨在明确影响用户持续采纳数字健康APP的感知价值因素及其影响路径,为未来数字健康APP的改进提供参考。[方法/过程]基于感知价值视角,利用内容分析和模糊集定性比较分析的研究方法,从用户对数字健康APP的负面评论中进行持续采纳因素的归纳,并依据归纳出的影响因素探究导致用户持续采纳数字健康APP的组态。[结果/结论]研究发现,系统价值、更新价值、环境价值、问诊价值、交易价值和安全价值是影响用户持续采纳数字健康APP的影响因素;通过fsQCA3.0共生成导致用户持续采纳的3条有效组态,分别为CA1:高更新价值*高交易价值*高安全价值*高问诊价值;CA2:高更新价值*高交易价值*高安全价值*高环境价值*高系统价值;CB:低系统价值*高更新价值*高安全价值*高问诊价值*高环境价值。最后,笔者对影响因素及组态进行分析,为数字健康APP的未来发展提供实践启示。

[Purpose/significance]The problem of low user retention rate of digital health Apps has always been difficult to solve.This paper aims to clarify the perceived value factors and influencing paths that affect users’continuous adoption of digital health Apps,so as to provide reference for future improvement strategies of digital health Apps.[Method/process」Based on the perspective of perceived value,this paper adopted the research meth-ods of content analysis and fuzzy set qualitative comparative analysis.Summarized the factors from users’negative comments on digital health Apps,and explored the configurations leading to users’continuous adoption of digital health Apps.[Result/conclusion]The study found that system value,update value,environment value,inquiry value,transaction value and security value were the influencing factors of users’continuous adoption of digital health app;three effective configurations were generated through fsQCA 3.0,which were CA1:high update value*high transaction value*high security value*high inquiry value;GA2:high update value*high transaction value*high security value*high environmental value*high system value;CB:low system value*high update value*high security value*high inquiry value*high environmental value.Finally,we analyzes the influencing factors and configurations,and provides practical enlightenments for the future development of digital health Apps.