现实之镜:饭圈文化背后的社会症候

Metaphors of reality:Social Symptoms behind the Fanquan Culture

媒介技术的变迁改变着文化的发展样态,同样,一种文化的兴起、演变及其运行规则,也折射着媒介技术的特征和机制。饭圈文化是粉丝文化伴随着社交媒体的发展和互联网产业模式的转变所衍生出的新样态,是粉丝群体以网络社交平台为主要空间、围绕偶像所展开的生产和消费行为,它有特定的圈层传播模式和群体内部的运作机制。数字媒介背景下的饭圈文化已然成为一种重要的症候性文化,它化身为一座时代"镜城",媒介、技术、资本、主体、社会都在其中得以显影。本文梳理了有关中国当代饭圈文化的三种常见研究方向,并提出了当前中国学界关于饭圈研究的遗漏和不足。本文重点聚焦饭圈文化在中国的在地化经验、特色和所彰显的社会背景,最后对饭圈文化的发展提出若干建议,以期饭圈文化在不断"破圈"的同时,发挥更大的文化价值和社会整合作用。

The development of media and technology changes the pattern of culture,while the evolving culture also reflects the characteristics and mechanisms of media and technology.Fanquan culture is a new form of fan culture derived from the development of social media and the transformation of Internet industry model,and it consists of idolcenter production and consumption behaviors of fan groups using social media as their main activity space,along with specific circle communication patterns and a unique internal operating mechanism.Digital media-based fanquan culture has become a mirror of reality,in which media,technologies,capital,digital subjectivity and society are intertwined.This paper summarizes three types of research on contemporary fanquan culture in China,and shows some omissions and deficiencies in the current academic research.It focuses on the localized experience,characteristics and social context,and comes up with some suggestions to try to make fanquan culture play a cultural role in social integration while breaking its own culture circle.