新创企业创业制度环境、创业拼凑与商业模式创新研究——基于决策偏好的调节效应

Research on Entrepreneurship Institutional Environment, Bricolage and Business Model Innovation of New Ventures——Based on the Moderating Effect of Decision-making Preference

基于创业制度和创业拼凑理论,构建了创业制度环境(规制环境、规范环境、认知环境)对新创企业商业模式创新的理论模型,探讨了创业拼凑的中介作用和创业者决策偏好(风险承担性、积极主动性)的调节作用。结果表明:不同维度制度环境对创业拼凑和商业模式创新均具有正向促进作用;创业拼凑在三类制度环境与商业模式创新间均起到中介作用;风险承担性在规制环境和认知环境与创业拼凑之间具有正向调节作用,积极主动性在三类制度环境与创业拼凑间起到正向调节作用。

Based on the entrepreneurial institutional and bricolage theory, this paper constructs a theoretical model of entrepreneurial institutional environment(regulatory environment, normative environment, and cognitive environment) on the business model innovation of new ventures. Results show that, different dimensions of institutional environment have positive effects on bricolage and business model innovation. Bricolage plays an intermediary role between the three types of institutional environment and business model innovation. Risk-taking plays a positive role in regulating the regulatory environment and cognitive environment and bricolage, and proactiveness plays a positive role in regulating the three types of institutional environment and bricolage.