农产品电商企业实施众包物流影响因素研究

Research on Influencing Factors of Crowdsourcing Logistics Implemented by Agricultural E-commerce Enterprises

农产品电商企业实施众包物流有利于解决农产品物流“最先一公里”问题。以开展农产品电子商务的从业者为研究对象,从企业、平台、接包方、接收者4个维度共19个指标进行实证数据调查,通过因子分析法选取影响农产品电商企业实施众包物流的公因子,采用Ordinal Logistic回归模型分析因素的影响程度。研究结果表明,共提取出四个公因子,并命名为众包物流服务质量、企业内部环境、市场环境、众包物流平台可用性,最后从企业、平台、政府三个角度提出了促进农产品电商企业实施众包物流建议。

The implementation of crowdsourcing logistics for agricultural products e-commerce enterprises is conducive to solving the“first kilometer”problem of agricultural products logistics.Taking agricultural e-commerce practitioners in Hunan province as the research object,an empirical data investigation is carried out from four dimensions of enterprise,platform,outsourcee and receiver,which consist of 19 indexes in total,through factor analysis method the common factors affecting crowdsourcing logistics implemented by agricultural e-commerce enterprises are selected,and the influence degree of factors using the Ordinal Logistic regression model is analyzed.The research extracted four common factors,which are named crowdsourcing logistics service quality,enterprise s internal environment,market environment and availability of crowdsourcing logistics platform.From the perspectives of enterprise,platform and government,suggestions are put forward to promote agricultural products e-commerce enterprises to implement crowdsourcing logistics.