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“守正创新,传承经典”:电视综艺《诗•中国》的主题与传播策略创新

“Basing on the Tradition and Making Innovations,Inheriting the Classics”:The Theme and Communication Strategy Innovation of TV Variety Show“Poetry China”
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摘要 由安徽广播电视台制作、播出的诗词类电视综艺《诗·中国》自开播以来,在国内文化类电视综艺接近饱和的情况下依然表现强劲,广受好评。在节目的主题设计方面,《诗·中国》秉持对中国诗词中“家国情怀”和民族精神的弘扬,对“阳刚之美”和“崇高”风格的呈现以及对安徽元素和江淮特色的展示;在节目的传播推广方面,《诗·中国》在播出时间的安排、目标受众的定位、传播媒体的组合和和传播模式的协作方面都勇于开拓、锐意创新。《诗·中国》为中国优秀传统文化的创造性展现和创新性表达提供了崭新的方案,同时也为当前国内的文化类综艺节目的制作和推广树立了品质的标杆和行业的典范。 Poetry TV variety show“Poetry China”,produced and broadcasted by Anhui Radio and Television Station,has been stole the spotlight even when the domestic cultural TV variety show is close to saturation,and has been well welcomed.In terms of the theme design of the program,“Poetry China”upholds the promotion of“family and country feelings”and national spirit,the display of“masculine beauty”and“sublime”styles,and the display of Anhui elements and Jianghuai characteristics in Chinese poetry.In terms of the propagation of the program,“Poetry China”has the courage to pioneer and innovate in terms of the arrangement of the broadcast time,the positioning of the target audience,the combination of media and the cooperation of the communication mode.“Poetry China”provides a brand-new solution for the creative display and innovative expression of China’s excellent traditional culture,and at the same time sets a quality benchmark and industry model for the production and promotion of current domestic cultural TV variety shows.
作者 程军 李莉 CHENG Jun;LI Li(School of Literature,Anhui University of Finance&Economics,Bengbu 233030,Anhui,China)
出处 《喀什大学学报》 2021年第4期62-65,共4页 Journal of Kashi University
基金 2018年度安徽省哲学社会科学规划课题“后现代主义文学戏仿研究”(AHSKF2018D84) 安徽财经大学教研重点项目“中华美育精神融入新时代高校美育教学体系创新研究”(acjyzd2019029) 2019年度安徽财经大学教学研究一般项目“移动互联网语境下广播电视教学的困境与出路研究”(acjyyb2019026)的阶段性成果。
关键词 《诗·中国》 电视综艺 主题设计 传播策略 文化传承 “Poetry China” TV variety show theme design communication strategy cultural heritage
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