基于城市社区的“智慧”农贸市场应用研究

Research on the application of“wisdom”farmers’market based on urban community

随着现代科技水平日益进步和人民生活水平不断提高,数字媒体与互联网技术已融入人们日常生活,农贸市场作为城市居民生活的窗口也受到其技术智慧化的重点关注。文章选用传统农贸市场和部分已升级的“智慧”农贸市场进行调研、分析现状,并对传统农贸市场做出升级更新,打造“智慧”农贸市场的营销方式,基于时代特征、思维方式与生产方式,利用科学技术创新技术,促进市场的运行,让传统农贸市场向着智慧化、智能化、便捷化发展,真正实现互联网优势为优化便民、惠民的居民公共空间与生活方式服务。

With the development of modern science and technology,people’s living standards are constantly improving,and digital media and Internet technology are integrated into people’s daily life.As the window of urban residents’life,the farmers’market is also paid attention to by its technical wisdom.In this paper,the traditional farmers’market and some upgraded“wisdom”farmers’markets are selected for investigation and analysis,and the traditional farmers’market is upgraded and updated to create a marketing mode of“wisdom”farmers’markets.Based on the characteristics of the times,mode of thinking and mode of production,scientific and technological innovations are used to promote the operation of the market,make the traditional farmers’markets develop towards intelligence and convenience,and truly make the advantages of the Internet optimize the public space and lifestyle of residents which provide convenience and benefit for people.