双边市场视角下互联网平台并购对企业成长的影响研究--以美团为例

Research on the Impact of Internet Platform M&A Enterprise Growth from the Perspective of Two-sided Market--Take Meituan as the Example

移动互联网平台突破性发展是市场关注的热点。从双边市场的异质性产品定位,到平台演进和生态化打造是移动互联网平台成长的逻辑。基于平台双边资源聚合及网络效用增强的有序投资,是实现平台成功突破的重要战略步骤。美团作为移动互联网时代下短期迅速成长的平台代表,正遵循着平台成长逻辑,对需求端的用户增长、供给端的产品多元突破、网络效应增强的算法提升以及平台商家产业互联网赋能等方面实施有序的投资与并购,实现其交易规模和变现率的高速增长,以及平台收入和利润的快速提高。

The breakthrough development of mobile Internet platform is the focus of the market.From heteroge-neous product positioning in bilateral markets,to platform evolution and ecological creation is the logic of mobile Inter-net platform growth.The orderly investment based on the aggregation of bilateral resources and network utility enhance-ment of the platform is an important strategic step to achieve a successful breakthrough of the platform.As a representa-tive of the platform with rapid short-term growth in the mobile Internet era,Meituan is following the platform growth logic,implementing orderly investments and mergers and acquisitions for user growth on the demand side,product di-versification breakthroughs on the supply side,algorithm enhancement with enhanced network effects,and industrial Internet empowerment for platform merchants to achieve its high growth in transaction scale and realization rate,as well as rapid increase in platform revenue and profit.