“互联网+展览文化活动”引发的思考基于重庆中国三峡博物馆与美团的首次合作案例

Reflections on"Internet Plus Exhibition Cultural Activities": Based on the First CooperationBetween Chongqing China Three Gorges Museum and Meituan

文化市场化的背景之下,博物馆的活力如何体现?“互联网+”大趋势下,博物馆如何发展?带着这样的思考,重庆中国三峡博物馆与美团在疫情后开展首次合作,举办了“一袭风华待伊人”展览衍生文化活动。由此,对博物馆文化内容生产、分类分众服务、社会合作开展以及如何充分利用“互联网+”效能更好履行博物馆使命等展开了讨论。

Under the background of cultural marketization, how to embody the vitality of museums?How will museums develop under the trend of “internet plus”? With this in mind, after the outbreak of the COVID-19 pandemic, the Chongqing China Three Gorges Museum cooperated with the Meituan for the first time, helding cultural activities derived from the exhibition. Thus, the discussion on the production of museum cultural content, the classification and service of different groups, the development of social cooperation and how to make full use of the “internet plus” efficiency to fulfill the mission of museums are discussed.