北京市草莓产业竞争力分析

Analysis on the Competitiveness of Beijing City Strawberry Industry

为分析北京市草莓产业在全国中的区位竞争优势,不断提高其自身竞争力,运用统计数据和评价产业竞争力的相关指标,系统研究了北京市草莓的产业竞争力。结果表明:北京当地草莓产业2014—2018年的综合比较优势指数,除了与辽宁省有较大差距之外,均高于其他4个草莓主产区,在全国范围内具有相对较高的产业竞争力。影响北京市草莓产业竞争力继续提高的主要因素,一是主栽品种单一且出现种性退化现象,同时种苗质量保障不足、栽培技术有待提高,导致其单产水平低于国内草莓主产省份和全国平均水平,二是品牌运营和市场开拓能力仍显不足。据此建议实施种苗质量提升工程、丰富草莓主栽品种,注重品牌营销和差异化竞争等,全面促进产业的高质量发展和竞争力的不断提升,以期为持续促进莓农增收、满足消费者多样化需求等方面做出更大的产业贡献。

In order to analyze the regional competitive advantage of Beijing city strawberry industry in China and continuously improve its own competitiveness, the industrial competitiveness of Beijing city strawberry were systematically studied by using statistical data and relevant index which were chosen to evaluate the industrial competitiveness.The results showed that except for the large gap with Liaoning Province, the comprehensive comparative advantage index of Beijing local strawberry industry from 2014 to 2018 was higher than that of the other four major strawberry producing areas, which meant Beijing possesses relatively high industrial competitiveness across the whole country.The main factors affecting the continued improvement of Beijing city strawberry industry competitiveness follows, first, the main planted varieties were single and the species degradation phenomenon emerges.At the same time, the quality guarantee of seedlings was insufficient and the cultivation technology need to be improved, resulting in its yield level lower than the main strawberry producing provinces as well as the national average level.Second, the capabilities of brand operation and market exploitation were still inadequate.Therefore, it was suggested to implement the seedling quality improvement project, enrich the mainly-planted strawberry varieties, focus on brand marketing and differentiated competition etc.,so as to comprehensively promote the high-quality development of the industry and the continuous improvement of its competitiveness.Hoping these measures will make greater industrial contributions to the continuous income growth of strawberry farmers and the meeting of consumers′ diverse needs.