新媒体动漫与“三少民族”非遗审美范式的转型

New Media Animation and the Transformation of Aesthetic Paradigm of Intangible Cultural Heritage of"Three Minority Nationalities"

本文立足历史与当下,以审美共同体视角,从审美主体与审美客体在新的传播语境和媒介环境下对审美范式的共同期许解析出发,从新媒体动漫与“三少民族”非遗审美范式的现实存在分析入手,以新媒体动漫审美属性对该非遗审美范式的转型与提升路径解析为重点,详尽梳理了该动漫对“三少民族”非遗审美范式的转型与提升所具有的重大现实意义。

This article is based on history and the present,from the perspective of the aesthetic community,starting from the common expectation analysis of the aesthetic paradigm between the aesthetic subject and the aesthetic object in the new communication context and media environment,and from the new media animation and the“three minorities”intangible cultural heritage aesthetics.Begin with the analysis of the actual existence of the paradigm,focusing on the analysis of the aesthetic attributes of new media animation to the transformation and improvement of the intangible cultural heritage aesthetic paradigm,it thoroughly combs the great practical significance of the animation to the transformation and promotion of the intangible cultural heritage aesthetic paradigm of the“Three Minorities”.