直播的特点及对思想政治教育的启示

Characteristics of Live Broadcasting and Its Enlightenment to Ideological and Political Education

在信息化大背景下,网络直播掀起一股新的互联网浪潮。直播行业日益火爆的背后也存在一定的问题。思想政治教育应直面直播兴起背后的问题。应从场域覆盖、时点反馈、内容生产等方面扩大思想政治教育的作用范围,加强思想政治教育对即时直播舆论的引导,增强思想政治教育吸引力。

Under the background of informatization,live broadcast cast has set off a new Internet wave and won the love of the majority of internet users.There are also some problems arising with the growing popularity of the live broadcasting industry,resulting in a series of adverse effects.Ideological and political education should confront the problems with the rise of live broadcasting,expand the scope of ideological and political education through the aspects of field coverage,real-time feedback and content production,to strengthen the guidance role of ideological and political education to the public opinion of real-time live broadcasting,and to enhance the appeal of ideological and political education.