健康中国背景下我国体育旅游休闲产业发展现状与对策探讨

The Status and Countermeasures of Sports Tourism and Leisure Industry Development in China under the Background of Healthy China

中国社会的快速发展给群众提供了经济生活水平的提升,同时带来了消费产业上的升级与优化,以体育旅游休闲产业为代表的消费方式正在广泛传播,这也意味着全民进入了体育旅游休闲产业的消费中。当下中国政府高度关注国民的健康问题,体育作为提升居民健康水平的主要手段,在当下的产业发展中对于健康有着重要而且直观的作用。当然,国民面对体育休闲的综合性认识有待提升,所以从这一点出发,对健康中国所引导下的体育旅游休闲产业发展进行分析和研究,通过体育旅游休闲产业的传播范围与深度,提升群众对于健康中国的认识,增强社会体制的构建,最终实现社会群众的全方位发展。

The rapid development of Chinese society has provided the masses with an improvement in their economic and living standards. At the same time,it has brought about upgrading and optimization in the consumer industry. The consumption methods represented by the sports tourism and leisure industry are spreading widely,which means that the whole people have entered the consumption of sports tourism and leisure industry. At present,the Chinese government pays close attention to the health problems of the people. As the main means to improve the health of the residents,sports plays an important and intuitive role in the development of the current industry. Definitely,the comprehensive understanding of sports and leisure needs to be improved. Therefore,from this point of view,the analysis and research on the development of sports tourism and leisure industry under the guidance of healthy China will be carried out. The aim is to upgrade mass understanding on healthy China,strengthen the construction of the social system,and ultimately realize the all-round development of people through the spread and depth of the sports tourism and leisure industry.