腾讯自制体育综艺《篮板青春》的SWOT分析

SWOT Analysis on Tencent Self-made Sports Variety Show of “Rebounding Youth”

运用SWOT分析法对《篮板青春》综艺节目的优势、劣势、机会、威胁等因素进行分析。发现节目优势在于为高中篮球提供展示平台;节目资源投入丰富;传递正确体育观念,劣势为推广策略不完善;训练缺乏科学性。其机遇在于政策支持;占领市场空白;满足不同观看需求,面临威胁来自同行竞争;独创内容可持续性。建议为应着重培养体育类综艺人才;吸取其他类型综艺节目经验;坚持独创性杜绝趋同。

Swot analysis method is used to analyze the strength,weakness,opportunities,threats and other factors of the variety show"Rebounding Youth". It is found that the advantages of the program lie in providing a display platform for high school basketball,abundant program resources,and transferring correct sports concepts. While the disadvantages are imperfect promotion strategies and lack of scientific training. Its opportunity lies in the policy support,occupy the market blank,satisfies the different view demand. It also faces threats from peer competition,and the original content sustainability. Suggestions: focus on cultivating sports variety talents;learn from other types of variety show experience;adhere to originality and eliminate convergence.