长沙县农业旅游供给侧结构性改革困境与优化策略——以飘峰山庄为例

The Reform Dilemma and Ooptimization Strategy of Supply-side Structural of Agricultural Tourism in Changsha County:Take Piaofeng Villa as an Example

随着居民的生活水平不断提高,人们对旅游的需求日益高涨,近年来,长沙县农业旅游发展迅速,快速发展的背后农业旅游的供给结构性矛盾仍然比较突出。文章在长沙县农业旅游企业发展现状的基础上,根据企业面临的困境为切入点,以飘峰山庄为案例,从供给侧结构性改革视角进行分析,针对长沙县农业旅游企业在“经营管理、产业结构、科技赋能、资源利用”等方面存在的困境,提出从农业旅游“四个要素”的供给体系重构的方法,来探讨长沙县农业旅游企业发展的优化途径,为长沙县乃至湖南省的农业旅游提供参考。

In recent years,people's demand for tourism is rising day by day,the agricultural tourism industry has developed rapidly overall,but behind the rapid development of agricultural tourism supply structural contradictions are still prominent.On the basis of current situation of the development of agricultural tourism enterprises,according to the plight of the enterprise as the breakthrough point,with the examples of wave peak heights to analysis from the perspective of supply side structural reform,article aims at Changsha agricultural tourism enterprises in the"operation and management,industrial structure,technology can assign,the resources use"aspects of existence predicament,puts forward the methods of reconstructing the supply system of the"four elements"of agricultural tourism,discusses the optimal ways of the development of agricultural tourism enterprises in Changsha County,and provides reference for the agricultural tourism of Changsha county and even Hunan Province.