扁平化插画与茶品牌包装形象视觉再设计

FLAT ILLUSTRATION AND VISUAL REDESIGN OF TEA BRAND PACKAGING IMAGE

通过对福鼎白茶包装形象设计存在的问题入手,解析扁平化插画艺术风格在福鼎白茶包装形象视觉再设计中应对方案。首先对扁平化插画风格应用案例剖析,再从其特征入手,分别从包装图形、色彩、文字及版式上进行改良设计。从福鼎白茶包装年轻化的角度出发,以健康、可持续的设计理念,讲述品牌故事、叙述品种类别、彰显福鼎白茶品牌个性进行改良再设计。

Starting with the problems existing in the image design of Fuding white tea packaging,this paper analyzes the response scheme of flat illustration style art in the visual redesign of Fuding white tea packaging image.Firstly,the application cases of flat illustration style are analyzed,and then starting with its characteristics,the improved design is carried out from the aspects of packaging graphics,color,text and format.From the perspective of the rejuvenation of Fuding white tea packaging,the brand story,variety category and brand personality of Fuding white tea are improved and redesigned with a healthy and sustainable design concept.