从“志同”到“道合”——从一个泥玩具的价值变迁探微乡村的内生发展

From Vibes to Strive: An Exploration of Village Endogenous Development through the Value Change of a Traditional Clay Toy

乡村振兴需要激发从个人到社会的主体性,让各方在"志同道合"中共同塑造内生可持续的发展模式。那么,各方如何走向"志同道合"?本文以泥泥狗的价值变迁为线索,从"人"出发对此进行了探索。制作者与官员、学者、媒体人、经销商、顾客等不断互动,以来自传统"福"的内涵为基础,引入了伴随国家之"扶"而来的对"富"的追求,共同推动了泥泥狗的价值变化。在变化中,制作者从己出发,基于求同的态度、经由感通的方式,与各方共同形成从认知到行动上具有一致性的圈层,由"志同"到"道合"。相比一般制作者,关键传承人通过圈层让各方的主体性从"隐"到"现",呈现了多样的从"志同"到"道合"的路径。可见,经由人们在各个情境下构建的圈层的交叉和碰撞,国家、市场与社会交织在一起,共同寻求乡村的内生发展。

The inspiration of subjectivity from individual to society which leads to the endogenous development is the core and base of rural vitalization.Then how each villager gets good vibes about development and further strives with each other for development? This article gives a tentative answer based on a case of the clay toy Ninigo. From the value change of the Ninigo, the interaction among clay toy makers and government officers, scholars, media, dealers,consumers can be seen, which helps us to understand the specific mechanism of endogenous development. Based on the traditional connotation of happiness, and the common pursuit of wealth that brought by the state’s reform and openingup, the value of the clay toy undergoes a series of changes. Suggested from these changes, toy makers initiatively create good vibes through positive attitude and touching communication, thus form different circles that have consistency of cognition and action to strive for better development. Through this case, we can see that how good vibes lead to the jointly strive is multiple and diverse. The state, the market and the society substantially intertwine via these circles and shape the endogenous development of village.