网红经济背景下网红景区发展策略研究

Research on the Development Strategy of the Online-Popular Scenic Spots under the Background of Online Celebrity Economy

网红经济这一新兴经济模式日渐成熟,催生了网红景区等一系列新业态。茶卡盐湖、洪崖洞、大唐不夜城、稻城亚丁、梵净山等景区成为网红景区,网红景区发展迅猛的同时面临着体验质量下降、"网红"周期短、环保意识薄弱等困境。因此,在网红经济的背景下,从网络关注度视角对网红景区进行概念创新的基础上,提出了网红景区应从完善基础设施建设、及时对接管理、挖掘文化内涵、加强营销宣传、限制景区客流、引导旅游者环保等方面的相关建议,以期为网红景区实现"长红"提供对策建议。

With the continuous development of the network era;the online celebrity economy becomes the current emerging economy model,and has spawned a series of new business forms such as online-popular scenic spots.Caka Salt Lake,Hongya Cave,Datang City,Daogan Aden,Mount Fanjing and other online-popular scenic spots accidentally became popular and become online-popular scenic spots.However,while the rapid development of many online-popular scenic spots are faced with difficulties such as decreased experience quality,short"online-popular"cycle,and the weak awareness of environmental protection.Therefore,in the context of web celebrity economy,on the basis of the conceptual innovation of online-popular scenic spots from the perspective of network attention,put forward the relevant suggestions that online-popular scenic spots should improve infrastructure construction,timely docking management,excavate cultural connotation,strengthen marketing and publicity,limit the passenger flow of scenic spots,guide tourists’environmental protection and other aspects,in order to provide theoretical support for online-popular scenic spots to achieve"long-term development".