乡村振兴背景下茂名特色农产品跨境电商包装设计研究

Study on The Packing Design of Cross-Border E-commerce of Maoming Characteristic Agricultural Products under The Background of Rural Revitalization

探索乡村振兴背景下茂名特色农产品跨境电商包装设计的方法和策略。从特色农产品的定义着手,分析当前茂名特色农产品跨境电商包装设计存在的主要问题及原因,且以本土电商品牌“华荔转身”荔枝包装设计为例,深入探讨特色农产品跨境电商包装的品牌设计、功能设计、个性设计和交互设计等4个设计原则。互联网的电商时代,包装在生产、运输和消费过程中扮演的角色越来越重要。随着乡村振兴战略的深入展开和茂名跨境电子商务综合试验区的逐步建成,跨境电商的产品包装问题亟需解决,以便更快、更好地适应当地跨境电商产业的发展,通过设计赋能,助力乡村振兴。

This article is to explore the method and strategy of the packing design of cross-border e-commerce of Maoming characteristic agricultural products under the background of rural revitalization.Starting from the definition of characteristic agricultural products,this article analyzes the main problems and reasons existing in the packaging design of the cross-border e-commerce of characteristic agricultural products in Maoming at present.It takes the packing design of litchi of the local e-commerce brand“Hualizhuanshen”for example to deeply discuss on the four designing principles,as brand design,function design,personality design and interactive design of the design of the cross-border e-commerce of characteristic agricultural products.In the era of Internet e-commerce,packaging plays an increasingly important role in the process of production,transportation and consumption.With the deepening of the rural revitalization strategy and the gradual completion of Maoming cross-border e-commerce comprehensive pilot zone,the problem of cross-border e-commerce product packaging needs to be solved urgently,in order to adapt to the development of the local cross-border e-commerce industry faster and better,and help rural revitalization by designing.