动画形象融入产品包装设计探究

Research On the Integration of Animation Image into Product Packaging Design

产品包装的形式多样,且包装是对产品原材料、作用、类型以及消费者喜爱程度等因素综合考虑进行设计的。产品的外包装直接关系到该产品的销量,所以我们常常在外包装上就能看到关于产品的大部分信息。优秀的产品包装设计往往对企业在市场竞争中有很大的促进作用,也是该产品在其他同类型产品中脱颖而出的重要原因,一个企业想要在激烈的市场中处于屹立不倒的地位就离不开对自家产品的特别包装。同时,设计出符合消费者购买欲望的包装也是一门严谨的学问,一直是各大高校开设的重点课程之一。本文主要探究了关于动画形象的概念,分析其在产品包装中的现状以及应用作用,希望为今后该领域其他学者的探索提供借鉴资料。

The form of product packaging is diverse,and the packaging is the product raw material,function,type and consumer love degree of factors such as comprehensive consideration of the design.The packaging of a product has a direct bearing on the sales of the product,so we can often find most of the information about the product on the outer package.Excellent product packaging design is often to enterprises in market competition,and other products in the same type product in one of the important reasons,an enterprise want to in a standing position in the fierce market is inseparable from the special packaging of their products,at the same time,the design conforms to the consumers to purchase desire of packing is an exact knowledge,It has been one of the key courses offered by colleges and universities.This paper mainly explores the concept of animation image,analyzes its status quo and application role in product packaging,hoping to provide reference materials for other scholars in this field in the future.