地域性文化旅游文创产品包装设计研究——以惠州罗浮山为例

Research on Packaging Design of Regional Cultural Tourism Cultural and Creative Products——Taking Luofu Mountain in Huizhou as an Example

随着时代不断进步,旅游产业的伴生产业——文创设计也成为一项热门话题。惠州罗浮山拥有较高质量的旅游资源和山水风景,还具备山水、道教文化、文物等多项民族特色旅游资源,但在地域性文创产品设计中却没有很好利用这些条件,导致产品包装没有达到好的效果。文章通过分析发掘地方文化、融合宗教创意、完善细节和色彩等角度尝试探索罗浮山可行的包装改良方式,提高罗浮山包装设计水平,且研究地域性文化旅游现状,为整体提供建议。

With the continuous progress of the times,cultural and creative design,the accompanying production industry of the tourism industry,has also become a hot topic.Luofu Mountain in Huizhou has high-quality tourism resources and landscapes,as well as many ethnic characteristic tourism resources such as mountains and rivers,Taoist culture,cultural relics,etc.However,these conditions are not well used in the design of regional cultural and creative products,resulting in product packaging.Did not achieve good results.The article tries to explore the feasible packaging improvement methods of Luofu Mountain through analyzing and discovering local culture,integrating religious creativity,perfecting details and colors,and improving the level of packaging design of Luofu Mountain.It also studies the current situation of regional cultural tourism and provides suggestions for the overall.