博物馆文创产品设计开发策略研究与实践

Research and Practice on the Design and Development Strategy of Museum Cultural and Creative Products

博物馆开发文创产品的价值意义是什么,在实践中开发设计应该如何展开,具体的程序方法又是怎样的?带着这些问题,笔者从2016年开始针对国内外知名博物馆进行实地调查,先后到访美、日、荷、德、英、新西兰、匈、奥等国家的数十个博物馆,并与相关负责人交流,对文创产品开发的策略思路方法进行整理分析。同时,带领师生团队与广东省博物馆、广东美术馆合作,开展文创产品设计开发实践。逐步形成了对博物馆文创开发价值、策略与方法的认知。

What is the value and significance of developing cultural and creative products in museums,how should the development and design be carried out in practice,and what are the specific procedures and methods?With these questions in mind,the author began fieldwork for well-known museums at home and abroad in 2016,visiting dozens of museums in the United States,Japan,the Netherlands,Germany,the United Kingdom,New Zealand,Hungary,Austria and other countries,and communicating with the relevant directors to compile and analyse strategic ideas and methods for the development of cultural and creative products.At the same time,she led a team of teachers and students to cooperate with Guangdong Museum and Guangdong Art Museum to carry out the practice of cultural and creative product design and development.Gradually,she formed a knowledge of the value,strategies and methods of cultural and creative development in museums.