基于地方感视角的天津城市形象传播研究

A Study on the Spread of Tianjin’s Urban Image from the Perspective of the Sense of Place

在城市形象同质化日益显著的背景下,本研究采取地方感视角,以地方感理论中的地方认同、地方依恋和地方依赖三个维度为参照,对天津城市形象中的地理、文化、功能和情感性地方因子进行深度挖掘和整合,通过对地方性的深入探究还原城市个性和独特底蕴。在"人—地"关系建构视角下将城市资源禀赋与受众需求相融合,对内部和外部的多元利益主体进行差异化分析,构建基于地方记忆、地方依恋和人地互动的传播战略,激发人与地方之间的身份认同和情感联结,从而塑造具有差异化的城市形象,以及长期的地方归属与行为偏好。

Under the background of increasingly significant homogenization of urban image, this study adopts the perspective of the sense of place, and deeply excavates and integrates the geographical, cultural, functional and emotional local factors in Tianjin’ s urban image with reference to the three dimensions of local identity,local attachment and local dependence in the theory of the sense of place. Through the in-depth exploration of locality, it restores the city’s personality and unique heritage. From the perspective of "man-land" relationship construction, it integrates the urban resource endowment with the needs of the audience, conducts differential analysis on the internal and external multiple interest subjects, builds a communication strategy based on local memory, local attachment and man-land interaction, and stimulates the identity and emotional connection between people and places. Finally, it creates a differentiated urban image and long-term local ownership and behavior preference.