考虑追溯技术的双渠道生鲜农产品供应链投资决策研究

Supply Chain Decisions of Fresh Product under Dual Channel with Traceability Technology

针对由供应商和零售商组成的双渠道生鲜农产品供应链,考虑传统渠道和电商渠道模式下,构建了不同追溯技术投资组合下的供应链决策模型。结合产品的新鲜度和产品的库存可利用率,分析其对生鲜农产品供应链决策的影响,并探讨投资追溯技术下的生鲜农产品供应链最优决策。研究表明:生鲜农产品供应链的利润随着追溯技术标签成本的增大而增大,随着库存损耗率的增大呈现不同的变化趋势;当产品的库存可利用率较高时,两种渠道均不投资追溯技术时利润最高,两种渠道均投资追溯技术时利润最低;当产品的库存利用率较低时,传统渠道投资追溯技术时的利润最高,两种渠道均不投资追溯技术时生鲜品供应链的利润最低。

In this paper,we consider the traditional channel and e-commerce channel mode,and then build a supply chain decision-making model with different traceability technology portfolio for the dual channel fresh products supply chain which composed of one supplier and one retailer.Based on the freshness of products and the availability of products in stock,we analyze the influence of them on the decision-making of the supply chain of fresh products,and discuss the optimal decision of the supply chain of fresh products with the traceability technology.The results show that the profit of fresh products supply chain increases with the increase of the tag cost of the traceability technology,and presents different trends with the increase of inventory loss rate.When the inventory availability of products is high,the profit is the highest when both channels do not invest in the traceability technology,and the lowest when both channels invest in the traceability technology.When the inventory utilization rate of products is low,the profit of traditional channel investment in the traceability technology is the highest,while the profit of fresh product supply chain is the lowest when both channels do not invest in the traceability technology.