动画符号学建构的阿基米德点探析:基于精神符号学的研究

The Archimedes’Point of Animation Semiotics:A Mental Semiotic Approach

作为媒介的动画已经演进成了传播"时代精神"的重要读本,动画受众从动画文本中获得意义,并结成某种社会关系。动画是典型的符号文本,动画符号传播的意义,既是指称性意义,也是价值性意义;但是,符号学应用于动画研究的根本原理,就是动画符号的价值性意义远高于指称性意义。动画受众通过观看动画而认识自我、认识世界,根源上是精神的自我认识。动画符号学只有到达研究人类精神及其价值性意义生成的层次,才能彰显其学术地位。动画符号学研究的阿基米德点是精神符号,是广义的价值符号论层面的精神符号,这不同于狭义的文化符号论层面的精神文化符号。

Animation has evolved into an important medium for conveying the spirit of the age.Audiences of animation derive meaning from the animation text and form a certain type of social relationship.Hence,animation is a typical form of sign-text.The"meaning"in animation semiosis refers to both the referential meaning and the value meaning.However,the way in which semiotics is applied to animation studies indicates that the value meaning of animation symbols is far more important than the referential meaning.Animation audiences know themselves and know the world through watching animation.Therefore,the root of understanding with regard to such symbols is spiritual self-knowledge.Animation semiotics can only demonstrate its academic value when it reaches the level of studying the human spirit and generating value meaning.The Archimedes point in the study of animation semiotics is the finding of a spiritual symbol,or a spiritual sign at the level of value semiotics in the broad sense.Such a sign is different from a spiritual cultural sign at the level of cultural semiotics in the narrow sense.