新媒体素养视阈下网络营销课程思政改革探索

Exploration of Ideological and Political EducationReform of Network Marketing Courses from thePerspective of New Media Literacy

新媒体的快速发展和多元文化对网络营销人才价值观产生影响,也对高职院校培养网络营销人才提出更高要求。通过借鉴成果导向教育理念对网络营销课程进行思政改革,立足课程内涵,侧重培育学生进阶的新媒体素养,以学生为中心进行课程环节优化及教学内容设计,构建融入思政元素的课程体系。

The rapid development of new media and multiculturalism has had an impact on the sense of values of network marketing talents,and also puts forward higher requirements for cultivating network marketing talents in higher vocational colleges.Learning from the result-oriented education concept,the ideological and political education reform of network marketing courses must rely on the connotation of the courses,focus on cultivating students'advanced new media literacy,optimize the student-centered course teaching designs to construct curriculum system integrated with ideological and political elements.