人文视觉性阐释下的美丽村镇区域文化特质呈现研究

A Study on the Presentation of Regional Cultural Characteristics of Beautiful Villages and Towns in Humanistic Visual Interpretation

新时代美丽乡村小镇建设文化特质挖掘和区域特色视觉呈现设计的研究工作是抓住当下美丽城镇建设中存在的现实痛点的有效途径。从人文主义美学观念、视觉艺术观看的角度,从新时代美丽村镇建设的文化内涵挖掘、文化精修呈现、区域文化显性提升三个层面进行浅显的研究和探索,对当前在小镇建设中对地域文化的关注,文化认同感的情境打造,避免出现千镇一面现象。以城镇区域隐性文化特质的挖掘,提炼本土视觉语言,提取能反映区域人民共同文化记忆的表现形式,探寻地域文化在村镇提升改造中交融的方法,为美丽村镇的健康发展和建设提供一些借鉴。

The research on the cultural traits excavation and the visual presentation design of regional characteristics in the construction of beautiful villages and towns in the new era is an effective way to seize the realistic crucial points that exist in the current construction of beautiful towns. From the perspective of humanistic aesthetic concept and visual art, this paper explains three aspects of the construction of beautiful villages and towns in the new era, namely, the excavation of cultural connotation, the presentation of cultural refinement, and the enhancement of regional culture. It focuses on the current regional culture in the construction of small towns, creating a context of cultural identity, avoiding the phenomenon of "one thousand identical towns", excavating the implicit cultural traits of towns and regions, and refining the local visual language. The study also explores the ways in which the common regional cultural memories can be explicitly integrated into the upgrading and transformation of villages and towns, so as to provide some reference for the healthy development and construction of beautiful villages and towns.