摘要
国内消费者对麻织物的认知观念发生了明显转变,也促进了麻织物的消费和创新。麻织物是中国的传统包装材料,将其应用在民族风格的服饰包装设计中,不仅可以体现传统文化的深厚底蕴,还可以凭借生态层面的优势来满足环保要求。文章重点探讨如何在包装设计领域应用麻织物,吸引更多的消费者。
Domestic consumers’cognitive concept of linen fabrics has changed significantly,which also promotes the consumption and innovation of linen fabrics.Linen fabric is a traditional packaging material in China.Its application in national style clothing packaging design can not only reflect the profound heritage of traditional culture,but also meet the requirements of environmental protection with the advantages of ecology.This paper focus on how to apply linen fabrics in the field of packaging design to attract more consumers.
作者
王佳华
洪杨
苏雁成
Wang Jiahua;Hong Yang;Su Yancheng(Jiangxi University of Finance and Economics,Nanchang 330000,China)
关键词
麻织物
民族风服饰
包装设计
linen fabrics
national style clothing
packaging design