摘要
综合我国房地产市场供给侧改革的实际状况,采用VAR模型,结合7个区域中2个直辖市和5个经济大省的相关数据对房地产企业营业利润(RP)与住宅竣工套数(NU)、商品房销售面积(CA)、住宅开发投资额(DI)、城市人口数量(UP)、地区生产总值(GDP)和地区人均生产总值(RGDP)的关系进行了脉冲测试分析;根据分析结果给出了市场再细分、目标市场重新选择和精准营销、品牌营销的对策建议。
Based on the actual situation of the supply-side reform of the real estate market in our country,using the VAR model,combining the relevant data of 2 municipalities and 5 major economic provinces in 7 regions,the relationship between the operating profit of real estate enterprises(RP)and the number of completed residential units(NU),commercial housing sales area(CA),residential development investment(DI),urban population(UP),regional gross product(GDP),and regional gross product per capita(RGDP)was analyzed by impulse test in this paper.According to the analysis,the countermeasures and suggestions for market subdivision,target market reselection,precision marketing,and brand marketing are proposed.
作者
杨海荣
孙习祥
YANG Hai-rong;SUN Xi-xiang(School of Management,Wuhan University of Technology,Wuhan 430070,Hubei,China)
出处
《武汉理工大学学报（社会科学版）》
2021年第4期96-103,共8页
Journal of Wuhan University of Technology:Social Sciences Edition
基金
国家自科基金项目“面向环境规制的企业绿色技术选择机理研究”(71772143)。
