铜陵市天井湖景区旅游开发存在的问题及对策研究

Research on Problems and Countermeasures in Tourism Development of Tianjing Lake Scenic Spot in Tongling City

铜陵市天井湖景区是铜陵市的地标性“旅游名片”,也是集人文景观和自然景观于一体的AAAA级旅游风景区。针对天井湖景区产品单一、缺少旅游专业人才、基础设施建设不完善、营销策略不灵活、区域缺乏整体规划等问题,提出相应的解决对策,能够促进天井湖景区可持续发展,推动城市转型。

The Tianjing Lake Scenic Area of Tongling City is a landmark tourism card of Tongling City,and an AAAA-level tourist scenic spot integrating human landscape and natural landscape.Aiming at the problems of single product,lack of tourism professionals,imperfect infrastructure construction,inflexible marketing strategy,and lack of overall regional planning,corresponding solutions are proposed to promote the sustainable development of Tianjing Lake scenic area as well as the development of urban transformation.