摘要
随着经济快速发展,基础设施建设的不断完善以及机动车的广泛普及,我国加油站建设与商业营销正进入一个新的发展阶段。新时代的加油站建设不仅要求满足基本的功能性诉求,同时也要体现企业文化与城市文化,主张文化价值的保留与传承,以建设智慧城市为起点,以智库建设、科技创新及文化创意为发展方向,强调复合型体验升级,加大模式创新服务意识,依托公共媒体艺术的跨界创新,为今后加油站的建设与商业活动注入文化与科技力量,为探索加油站零售行业一体化价值创新赋能,为构建高端便捷的国际化城市宏伟目标加油助力。
As rapid development of economy,continuously perfecting of infrastructure construction and widely popularizing of motor vehicles,China's gas station construction and business marketing is entering into a new development stage.Gas station construction in the new era is not only to meet the basic functional requirements,but also to reflect corporate culture and urban culture,advocate the preservation and inheritance of cultural values,with building a smart city as the starting point,with think tank construction,scientific and technological innovation and cultural creativity as development direction,emphasize compound experience upgrading,and increase awareness of model innovation.Relying on cross-border innovation of pubic media art,and pouring in cultural and technical strength for future gas station construction and business activities,assist the exploration on integrated value innovation empowerment of gas station retail enterprises,and the magnificent target of building high-end and convenient international metropolis.
作者
丰明魁
Feng Mingkui(Beijing Oil Products Company,Sinopec Marketing Co.,Ltd.,Beijing 100022,China)
出处
《当代石油石化》
CAS
2021年第9期50-54,共5页
Petroleum & Petrochemical Today
关键词
加油站
公共空间
公共媒体艺术
文化建筑
创新赋能
gas station
public space
public media art
cultural architecture
innovation empowerment