考虑非本质需求模式的制造企业对集团客户的产品运营决策模型

Manufacturing Enterprises Product Operation Decision Model for Group Customers under Non-essential Demand Pattern

在消费品供应链领域,顾客需求是制造型企业生产和销售产品的动力和出发点。它有三种不同的模式:本质模式,非本质模式和中间模式。如何根据需求的不同模式设计和规划不同的产品运营决策,实现产品利润最优成为制造企业的工作重心。通过开发两种数学模型,解决制造企业在虚假需求模式下对集团客户设计产品运营决策问题,并运用数值算例验证模型的有效性。研究从公司治理的视角探讨不同需求模式下的产品运营决策,有助于促进企业运营决策和公司治理理论的交叉融合。

In the consumer goods supply chain,customer demand is the driving force and starting point for manufacturing enterprises to produce and sell products.It has three different patterns:essential,non-essential,and semi-essential.How to design and plan different product operation decisions according to different demand patterns and achieve the best product profit has become the focus for manufacturing enterprises.In this paper,two mathematical models are developed to help manufacturing enterprises make product operation decisions for group customers under a non-essential demand pattern and numerical examples are used to verify the effectiveness of the model.From the perspective of corporate governance,the product operation decisions under different demand patterns are discussed,which is helpful to promote the cross-integration of corporate operation decision-making and corporate governance theories.