体验经济视角下夜间旅游场景营造思路研究

Research on the Ideas of Creating Night Tourism Scenes from the Perspective of Experience Economy

在体验经济时代,旅游地体验场景被赋予了更高和更深层次的期待。夜间场景营造能有效提升和丰富夜间旅游的体验性。在文献分析和实地调查基础上,对夜间旅游场景进行解读并发现:夜间旅游场景具有时空性、交互性、整合性和情感化等特征;叙事主题、支撑素材、科学技术、特定人群和时空氛围等是夜间旅游场景的构成要素。最后提出体验经济下夜间旅游场景的营造目标、路径和五种营造策略,并以昆明南强街夜间旅游场景营造为例展开详细阐述。

In the era of experience economy,the experience scene of tourist destinations has been endowed with higher and deeper expectations.The construction of night tourism scenes can effectively enhance and enrich experiences of night tourism.On the basis of literature review and field investigation,this paper interprets night tourism scenes and finds that night tourism scenes are characterized by time and space,interactivity,integration and emotion;and narrative themes,supporting materials,science and technology,specific groups of people and space-time atmosphere are the components of night tourism scenes.In the end,the paper puts forward the goal,path and five strategies of night time tourism scene construction under the experience economy,and takes the night tourism scene creation of Nanqiang Street in Kunming as an example to elaborate in detail.