媒体关注、市场化进程与审计治理效应

Media Attention, Marketization Process and Audit Governance Effect

为了提高审计治理效应,保护投资者权益,推动市场化进程,选取2010—2019年沪深A股制造业上市公司为样本,检验了我国制造业上市公司中市场化进程在媒体关注与审计治理效应关系中的调节作用。实证结果表明,媒体关注可有效降低上市公司盈余管理程度,从而提高审计治理效应。较高的市场化程度,在媒体关注与审计治理效应的关系中起到了积极的促进作用。研究还发现无论媒体报道态度倾向积极或消极,均能显著抑制企业盈余管理行为。

This paper selects the Shanghai and Shenzhen A-share manufacturing listed companies from 2010 to 2019 as a sample,and tests the marketization process in China's manufacturing listed companies in the media attention and audit governance effect relationship.The results show that media attention can effectively reduce the level of earnings management of listed companies,thereby improving the effect of audit governance.And a high degree of marketization plays an active role in promoting the relationship between media attention and audit governance effects.In further research,this article is divided according to the attitude tendencies of media reports.The research results show that either positive or negative attitude tendencies of media reports can significantly inhibit corporate earnings management behavior.Therefore,in order to improve the effect of audit governance and effectively protect the rights and interests of investors,it is necessary to increase the social recognition of the media and promote the process of marketization,so as to give full play to the effectiveness of its corporate governance.