市县级广播电台全媒体直播间的应用可行性分析及建设实践

Application Feasibility Analysis and Construction Practice of Omni-media Live Room in City and County-level Radio Stations

本文以临沂市广播电视台音乐广播直播间的改造建设为例,结合国内广播媒体的融合发展探索经验,着重从技术角度的层面,分析了市县级广播电台全媒体直播间的应用可行性,力求通过理论和实践,寻找市县级广播媒体融合发展的方向与突破口,打造融合媒体技术平台,强化传统广播与微信直播、快手直播等新媒体的深度融合。

Taking transformation and construction of music live broadcasting room of Linyi radio and television station as an example,combined with exploration experience of converged development of domestic radio media,this paper analyzes application feasibility of omni-media live broadcasting room in city and county-level radio stations from technical perspective,and tries to find direction and breakthrough of converged development of city and county-level radio media through theory and practice,so as to build converged media technology platform,and strengthen in-depth integration of traditional radio and new media such as WeChat live broadcasting and Kuaishou live broadcasting.