基于微信公众平台的广电多屏融合系统设计与实现

Design and Implementation of Radio and TV Multi-screen Intergration System Based on Wechat Public Platform

近年来,随着媒体融合的深入推进,主流媒体面向互联网进行内容生产的能力得到大幅提升,陕西广电也正在进一步积极适应互联网的发展趋势,充分探索研究如何有效提高全民收视率与民众参与度。本文以微信传播模式的不断发展和迭代更新为基础,提出了基于微信公众平台的广电多屏融合系统,该系统是在构建广电网络与微信互联网平台基础上的一项新媒体形态,用户通过扫描电视端二维码与机顶盒完成绑定,实现手机与电视的多屏交互体验。

In recent years,with in-depth promotion of media convergence,the capacity of Internet content production for mainstream media has been greatly improved.Shaanxi radio and television is also further actively adapting to development trend of Internet,and fully exploring how to effectively improve audience rating and public participation.Based on continuous development and iterative update of wechat communication mode,this paper proposes a multi-screen integration system of radio and television based on wechat public platform.The system is a new media form based on the construction of radio and television network and wechat Internet platform.Users can complete the binding with STB by scanning QR code on TV to realize multi-screen interactive experience between mobile phone and TV.