广电“蓝莓云超市”融媒电商小程序平台设计与实现

Design and Implementation of Converged Media E-commerce Applet Platform of“Blueberry Cloud Supermarket”of Radio and Television

本文基于浙江广播电视集团“中国蓝云”市县融媒战略,依托好易购家庭购物频道,通过“蓝莓云超市”小程序平台探索融媒电商技术平台设计、实现的关键方法和技术途径,开拓融媒电商技术平台的技术创新之路。

Based on Zhejiang Radio and Television Group’s“China Blue Cloud”city and county converged media strategy,and relying on Easygo family shopping channel,this paper explores key methods and technical approaches for design and implementation of converged media e-commerce technology platform through“blueberry cloud supermarket”applet platform,which opens up the road of technological innovation of converged media e-commerce technology platform.