最优区分和制度逻辑视角下母国社会责任与企业出口绩效

Home Country Social Responsibility and Export Performance from the Perspective of Optimal Distinctiveness and Institutional Logic

基于社会责任关注和社会责任优势两种不同母国社会责任表现形式,以我国2011~2019年出口企业为研究样本,通过整合最优区分和制度逻辑视角,提出母国社会责任与出口绩效关系的研究假设,并进一步探究所有权性质和出口市场制度环境的调节作用。研究表明:母国社会责任对企业出口绩效具有正向影响;相较于民营企业,国有企业母国社会责任优势对出口绩效的正向影响会得到弱化;出口市场制度环境对于母国社会责任和出口绩效关系具有负向调节作用。

Based on the different forms of social responsibility concerns and social responsibility strengths with home country,through the analysis of the empirical data of Chinese export firms from 2011 to 2019,this study proposes the hypothesis to investigate the impact of home country social responsibility on export performance with the perspective of optimal distinctiveness and institutional logic.A further research is conducted to test the moderating effect of firms’state-ownership and institutional environment of export market.The conclusions are as follows:Home country social responsibility has a positive impact on the export performance;Compared with private enterprises,the positive impact of home country social responsibility strengths on the export performance of state-owned enterprises will be weakened;The institutional environment of export market has a negative moderating effect on the relationship between home country social responsibility and export performance.