基于高职院校《服装陈列与展示》课程的教学改革研究

Research on Teaching Reform Based on the Course of Clothing Display in Higher Vocational Colleges

服装店铺陈列作为直接影响顾客线下购物体验的重要因素是服装营销过程中的重要环节,服装市场对于专业陈列人员的需求已十分迫切,培养优秀的服装陈列人员是每一个服装专业教学中都需要重视的问题,但目前大多数院校中对于服装陈列课程的教学还属于探索阶段,没有建立起一套适合高职院校服装专业学生学习陈列课程的教学模式。文章结合课堂教学经验,从课程教学现状、存在的问题、教学改革实施策略等多个角度探索服装陈列与展示课程中教学改革的可行性,从而起到指导课程教学、提升课堂教学效果的作用。

Clothing store display,as an important factor of direct impact on customer offline shopping experience,is the important link in the process of garment marketing,clothing market demand for professional display professionals is very urgent,so cultivating good clothing display personnel is an issue to be attached great importance for the teaching of clothing major.But at present,in most colleges and universities,the teaching of clothing display is still in the primary stage without setting up a teaching mode suitable for the clothing display course of higher vocational colleges.Based on the classroom teaching experience,this paper explores the feasibility of the teaching reform in the course of clothing display and exhibition from the perspectives of the current teaching situation,existing problems and implementation strategies of teaching reform,so as to play a role in guiding the course teaching and improving the classroom teaching effect.