短视频社会化阅读推广的发展动因、传播价值及反思

Development Motivation,Dissemination Value and Reflection of the Social Reading Promotion of Short Video

短视频这一媒介的蓬勃发展带来了新的阅读推广方式,对推动全民阅读有着其独特的价值。文章探究了短视频社会化阅读推广蓬勃发展的发展动因,分析了短视频社会化阅读推广的传播价值,也对短视频社会化阅读推广可能出现的问题进行了反思。最后,文章据此提出了短视频社会化阅读推广的优化路径,以期为当前的阅读推广人和机构提供借鉴。

As a new medium,the vigorous development of short video has brought a new way to promote reading,which has its unique and huge value in promoting national reading.The article explores the development motivation of the booming of the socialized reading promotion of short video,analyzes the communication value of the socialized reading promotion of short video,and reflects on the possible problems of the socialized reading promotion of short video.Finally,it proposes an optimized path for the social reading promotion of short video based on this,in order to provide reference for current reading promoters and institutions.