全域旅游视域下我国冰雪体育旅游发展研究

Research on the Development of Ice and Snow Sports Tourism in China from the Perspective of Global Tourism

全域冰雪体育旅游发展是我国冰雪体育旅游发展新的视角和新的思路。全域冰雪体育旅游是冰雪体育旅游市场发展到一定规模的产物,是冰雪体育旅游产业创新发展的必然趋势。指出缺乏全域整体营销意识、产业要素支撑不完善、服务体系不完善等是发展全域冰雪体育旅游的瓶颈问题,从制定全域冰雪体育旅游发展战略和产业规划、动员区域全社会力量发展全域冰雪体育旅游、多极驱动冰雪体育旅游创新发展、打造冰雪体育旅游全新体系和核心竞争力、构建冰雪体育旅游全域公共服务体系和人才培养体系等方面论述了全域冰雪体育旅游的发展路径,推动我国冰雪体育旅游高质量发展,满足大众冰雪体育旅游时代要求。

The development of global ice and snow sports tourism is a new perspective and new idea for the development of ice and snow sports tourism in China.Global ice and snow sports tourism is the product of the development of ice and snow sports tourism market to a certain scale,and it is the inevitable trend of the innovative development of ice and snow sports tourism industry.It is pointed out that the lack of global overall marketing awareness,imperfect industrial element support and imperfect service system are the bottleneck problems in the development of global ice and snow sports tourism.From formulating the development strategy and industrial planning of global ice and snow sports tourism,mobilizing regional and social forces to develop global ice and snow sports tourism,multipolar driving the innovative development of ice and snow sports tourism This paper discusses the development path of global ice and snow sports tourism from the aspects of building a new system and core competitiveness of ice and snow sports tourism,building a global public service system and talent training system of ice and snow sports tourism,so as to promote the high-quality development of China’s ice and snow sports tourism and meet the requirements of the era of mass ice and snow sports tourism.