大学生阅读推广特殊性研究

Research on the Particularity of Reading Promotion for College Students

阐述了大学生阅读推广与高校图书馆阅读推广在实质上的一致性;将大学生读者与大众读者进行对比分析,揭示出大学生读者的群体特征;在此基础上,把大学生阅读推广与大众阅读推广进行对比研究,文章论述了大学生阅读推广在目标定位、推广对象、推广策略、服务方式及持续性方面的特殊性,认为大学生阅读推广应该从大学生读者的群体特征和实际成长需要出发,走一条有自己特色的道路。

This paper expounds the essential consistency between the reading promotion of college students and reading promotion of university library;through the comparative analysis of college students’readers and the public readers,the group characteristics of college students’readers are revealed;on this basis,this paper makes a comparative study of college students’reading promotion and public reading promotion,and discusses the particularity of college students’reading promotion in the aspects of target orientation,promotion object,promotion strategy,service mode and sustainability;the author thinks that the promotion of college students’reading should start from the group characteristics and actual growth needs of college students’readers,and take a road with its own characteristics.