摘要
This research work was intended to analyze the unleashed issues related to apparel trade during COVID-19 pandemic&made an attempt to find the best possible responses to uphold marketing campaigns during&after the pandemic situation.Apparel industries in Asia,the largest global hub of both the textile&apparel import-export trade have been severally damaged by the COVID-19.Over the last one year,the global community had already realized the fact that how pandemic situation disrupted the supply chain management of textile,apparel&fashion manufacturing industries throughout the world.Bangladesh,one of the top ranked garments exporter countries have been facing the burning bridges,due to the scarcity of raw materials&gradual cancellation export orders.The contribution of the apparel industry is more significant for the socio-economic growth of a 3rd world countries like Bangladesh,just because apparel contributes almost 84%of its total export income with the involvement of 4.5 million people approximately.The following research paper conveys a three-fold story.In the very beginning portion,there are some reviews&analysis of the overall scenarios of the COVID-19 pandemic with presence of several business reports,academic journals,market research,manufacture's opinions&stakeholders'strategies.The second phase of the research work forecasts the possible responses need to be projected during&after the pandemic situation.Finally,this study predicts an ideal footprint to cope up with similar sort of situations in the future.
