数字经济时代的内容创业:概念初探与特性分析

Content Entrepreneurship in the Era of Digital Economy:Preliminary Study of Concept and Feature Analysis

数字经济时代的内容创业代表了商业模式的创新,但学术界对其概念研究尚处于起步阶段。内容创业,广义上是指优质产品内容的创业及商业模式的创新,狭义上是指通过平台将文字、声音、图片、视频、直播等进行传播的商业行为。内容创业在自媒体、传统媒体与智能媒体、娱乐、图书出版等领域获得了较大发展。内容创业与内容创新、内容营销、社群经济、学术创业、平台战略、数字创业等相关领域既有联系又有区别。内容创业在创业机会、创业团队、创业资源、创业情境、创业过程等方面,都具有十分明显的独特性。

Content entrepreneurship in the era of digital economy represents the innovation of business model,but the academic research on its concept is still in the infancy.In a broad sense,content entrepreneurship is the entrepreneurship of high quality product content and the innovation of business model.In a narrow sense,it refers to the commercial behavior of spreading texts,sound,pictures,video and live webcast through the platform.Content entrepreneurship has achieved a great development in we-media,traditional media,intelligent media,entertainment,book publishing,etc.Content entrepreneurship are both related to and different from content innovation,content marketing,community economy,academic entrepreneurship,platform strategy,digital entrepreneurship,etc.Content entrepreneurship is unique in entrepreneurial opportunities,teams,resources,contexts,processes,etc.