“工艺美术运动”和“新艺术运动”对早期广告平面视觉语言的现代构建

The Modern Construction of Early Advertisement Plane Visual Language by “Arts and Crafts Movement” and “Art Nouveau Movement”

19世纪是一个"插图的世纪"。在此时期广告设计的主要形式是海报。海报艺术设计创造了一个时代的辉煌,通过工艺美术运动和新艺术运动的完善,一大批海报艺术设计家以及他们创作的数量巨大的海报作品共同铸造了不能忽视的时代经典。它们两者的意义在于以不同的审视历史的方式完成早期广告平面视觉语言现代性酝酿之初的现代构建。

The 19 th century was a "century of illustrations". The main form of advertising design during this period was posters. Poster art design has created a glorious era. Through the improvement of the Arts and Crafts Movement and the Art Nouveau Movement, a large number of poster art designers and their large number of poster works have jointly cast a classic of the era that cannot be ignored. Their significance lies in completing the modern construction at the beginning of the modern gestation of the early advertising plane visual language in different ways of reviewing the history.