数字经济背景下饲料企业电子商务转型路径研究

Research on the E-commerce transformation path of feed enterprises under the background of digital economy

数字经济促使企业利用电子商务创造赋能工具,加大技术服务,拉近与用户距离,为用户提供更多个性化选择空间。当前,饲料企业发展电子商务面临着同质化严重、物流能力不足、线上信息提供不够、电子商务人才不足及获得外部政策支持不够等问题。数字经济的发展为企业解决这些问题提供了路径,饲料企业能更方便打开线上市场,根据消费者消费行为习惯改变捕捉新商机,同时实现产业链整合。饲料企业要推动电子商务转型首先要找准平台的发展优势,其次提升线下物流能力,然后丰富平台信息提供,打造简便适用的平台,还要注重电商人才的培养,最后要和政府、研究机构共同合作实现电子商务转型。

The digital economy encourages enterprises to use e-commerce to create empowering tools,increase technical service provision,narrow the distance with users,and provide users with more personalized choices.At present,the development of e-commerce feed enterprises is facing serious homogeneity,insufficient logistics capabilities,insufficient online information provision,insufficient e-commerce talents,and insufficient external policy support.The development of the digital economy provides a path for companies to solve these problems.Feed companies can more easily open online markets,capture new business opportunities based on changes in consumer consumption habits,and achieve industrial chain integration.For feed companies to promote the transformation of e-commerce,they must first identify the development advantages of the platform,and then improve offline logistics capabilities,and then enrich the platform information to create a simple and applicable platform.They must also focus on the training of e-commerce talents.Finally,they must cooperate with the government and research.Institutions work together to achieve e-commerce transformation.